I was promoted to Financial Executive for two divisions within the Primedia Stable, namely Primedia Instore and Primedia Face to Face and then subsequently promoted to Finance Executive for the second largest division within Primedia called Primedia Outdoor (including Primedia Africa). As the Finance Executive for the divisions, I was responsible for providing strategic guidance by ensuring that the appropriate financial policy framework is in place to guide the organisation's decision making and management of the Finance department. I hold a Bachelor of Commerce degree and a Bachelor of Commerce Honours degree from the University of Witwatersrand and am a Chartered Accountant.
I have the expertise, leadership and motivation necessary to provide a full financial and management accounting service. I have a broad background in providing strategic guidance by ensuring that the appropriate financial policy framework is in place to guide the organisation's decision making. I work closely with the leadership team as part of a mutually supportive senior management team, advising them on the likely financial consequences of all proposed courses of action. My work experience allows me to provide a high level of professionalism to ensure efficient budgetary controls, maintain records to meet external and legal requirements, prepare annual budgets and forecasts aligned to strategic plans, produce rolling cash forecasts, ensure the production of accurate monthly management accounts and undertake such other financial analysis and reporting as requested by the Executive team. I have the ability to think both strategically as well as micro-manage to ensure operational excellence. In summary, I have a demonstrated record of successful and my expertise and experience have prepared me to guide on the financial aspects of the proposed project.